Case Study
Pennsy Paving & Concrete

Pennsy Paving & Concrete was an awesome project to work on with our team. They are a residential and commercial paving and concrete contractors. They also provide services for stone paver projects, snow removal and more. We worked together to upgrade all of their current online marketing platforms. Since Pennsy was already an existing, successful business, we had to re-face their website, build more online presence including search, refresh their social media, optimize their online ads and more. They continue to grow and thrive online and throughout their local area.


  • Web Developer
  • Client Success Manager


  • Web Design
  • Branding
  • Social Media
  • Search Engine Optimization
  • Online Ads Management

Creative Process

We began the Pennsy project by getting familiar with the current tools and online presence they had in place. We then used their logo and color themes to start scaffolding a brand new, refreshed website. From there, we were able to update all social media pages, create fresh landing pages for ads placement, start search engine optimization and set up analytics for monitoring and reporting. Throughout the process, the Pennsy team was relatively hands-off and allowed the ConnectMe team to do what we do best. This gave us the flexibility we needed to build a strong online presence for this company and catapult them to a leader in their industry in their local geographic area of southeastern Pennsylvania.

Pennsy Paving & Concrete


Social Media:

Time Management

We started with the existing Pennsy Paving tools, then we focused our time and efforts on defining the organization’s goals and then began to expand the brand.

User Testing

The testing efforts consisted of all early organization members perusing the site and checking for needed updates.

Market Research

We spent quite a bit of time scouring resources for information, especially in the paving and concrete industry. We meticulously covered all bases.

Team Management

We divided the teams into two sections, the technical team and the brand expansion team. The founding members communicated the needs to the technical team.

Project Highlights

This project was a blast from start to finish and everyone involved was fantastic. The website was built to be contemporary and have a clean design. We took an original logo design and converted it to a modern logo and developed a theme from it. From there, we built services pages, a photo gallery portfolio, a new resources blog, and all main social media platforms.


Contemporary Design

Responsive for Desktops, Tablets and Mobile

Cloud Technology & Video Conferencing


Social Media Integration and Management

What Are You Waiting For?

We know you want your business to be successful online and with so many options available to you, it's sometimes difficult to choose which path to take. We are here to make those choices more straightforward and manageable and we have a great time doing it. We look forward to working together on your awesome project!

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We service anywhere in the US, but our teams are physically located in Philadelphia, Pennsylvania and Tampa, Florida.

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